The Black Pig
Black Pig Restaurant and Bar is a dynamic dining destination in the Philippines, celebrated for its bold fusion of European flavors and Filipino soul. Known for its expertly crafted dishes, curated wine and cocktail selection, and stylish, laid-back atmosphere, Black Pig has become a favorite hangout for foodies, creatives, and trendsetters alike. With its commitment to quality, innovation, and an effortlessly cool vibe, the brand continues to raise the bar for modern dining experiences in the metro.
RESULTS OVER THE LAST 3 MONTHS
views
203,759
profile activity
link clicks + profile visits
+24.6%
engagement
2,445
how we did it
When Black Pig came to us, they already had a loyal local following, but the story behind the brand wasn’t being told. Our goal was to shift perception: make it personal, make it aspirational, and make it impossible to scroll past.
We started by humanizing the brand. Instead of hiding behind logos and menus, we brought the people behind Black Pig to the forefront. From chefs to bartenders, every team member became part of the narrative, inviting customers not just into the restaurant, but into the heart of the kitchen.
The open kitchen became more than just a layout, it became a storytelling tool. We showcased the behind-the-scenes moments, the sizzle, the prep, the passion. These raw, unfiltered glimpses created instant connection and built trust with the audience.
Across social, we went all in. Every event was not only promoted, but turned into a moment. We expanded Black Pig’s presence with a consistent visual identity, elevated content quality, and a strategic content pillar system that ensured every post served a purpose, whether it was community-building, education, behind-the-scenes access, or driving bookings.
In short: we didn’t just improve Black Pig’s social media, we gave the brand a voice. One that’s warm, open, and proudly rooted in craft. One that doesn’t just talk to customers, but brings them in.