
AzuThai
AzuThai is an award-winning Thai restaurant located in the heart of Makati, known for serving authentic home-style Thai cuisine prepared by a Thai head chef. With a rich culinary heritage and multiple signature dishes, AzuThai offers an elevated yet approachable dining experience rooted in warmth, culture, and tradition.
RESULTS OVER THE LAST 3 MONTHS
accounts reached
84,663 (+377%)
profile activity
Link Clicks & Profile Visits
5,361 (+23.6%)
engagement
+6,360 (364%)
how we did it
When AzuThai partnered with us, the challenge was clear: incredible food, deep cultural roots, and a loyal customer base but a digital presence that didn’t reflect any of it. Their feed was missing the soul of the brand. No real storytelling. No human touch. No reason for new audiences to care.
We set out to change that.
We built a strategy that brought AzuThai’s identity to the surface, starting with the people. We turned the spotlight on the head chef, diving into her personal journey, the inspiration behind her dishes, and the authentic Thai techniques she’s carried with her. Through a mix of staff content, cultural education, and behind-the-scenes moments, we made AzuThai not just a place to eat but a place to feel.
The visuals followed suit. From vibrant food styling to atmospheric shots that mirror the restaurant’s warmth and elegance, every piece of content was crafted to elevate the experience. Each monthly shoot was designed around content pillars, highlighting the cuisine, the culture, the team, and the stories that make AzuThai unique.
Through engaging Reels, thoughtful captions, and a more intentional presence across platforms, we’ve taken AzuThai from a hidden gem to a digitally confident brand that speaks with purpose—and connects deeply with its community.