Tatuts
Tatuts Donuts is a proudly Filipino brand known for its handcrafted, small-batch doughnuts inspired by nostalgic Filipino flavours. Each piece is made with premium ingredients, striking the perfect balance between indulgent and light, sweet, but never too sweet.
When Tatuts partnered with us, they wanted to bring their rebrand to life online and position themselves as a premium yet approachable local favorite. Despite having a loyal customer base, their previous social presence lacked consistency and storytelling, making it difficult to stand out in a saturated market.
Our goal was to translate their brand personality, joyful, confident and sincere, into content that showcases craftsmanship, and drives real growth. We wanted to display the founders’ story into content that builds genuine connections.
RESULTS OVER THE LAST 3 MONTHS
accounts reached
39,287 (+405%)
profile activity
Link Clicks & Profile Visits
5,459 (+112%)
engagement
+1,591 (203%)
how we did it
We built Tatuts’ social media strategy around storytelling, community, and authenticity, showing not just the product, but the emotion and culture behind every box.
We integrated lifestyle moments that reflected how Tatuts fits into everyday life, from office coffee breaks to family gatherings. To make the content feel more human and connected, we also got the team involved, sharing behind-the-scenes moments and the people behind the brand to strengthen community trust.
We localized the content, using Filipino slang, playful humor, and references that instantly resonate with local audiences. From captions that sound like inside jokes to visuals that celebrate traditional Filipino flavors like ube and calamansi every post was designed to spark nostalgia.
Through Stories and graphics, we kept the look and feel consistently warm, colorful, and happy, staying true to Tatuts’ cheerful personality while keeping everything cohesive across platforms.
The result is a brand presence that feels proudly local yet distinctly premium, one that not only showcases beautifully made doughnuts but builds a genuine, joyful community around them.
Tatuts is now a growing example of how a story-led, localized content strategy can turn a homegrown brand into a household name.