Alora Pilates
Alora Club is a Pilates studio and wellness café based in Quezon City, designed to create a space where women can move, connect, and recharge. The brand embodies balance, combining fitness, mindfulness, and style through a calm, feminine aesthetic that feels both inspiring and inclusive.
At its core, Alora is about building a community of like-minded people, a space where people can come not only to work out with some of the best instructors, but also to socialize, connect, and feel part of something bigger. It’s where wellness meets belonging.
When Alora partnered with us, they were preparing to launch their first location and wanted a social media presence that reflected their philosophy of self-care and community. Their challenge was turning their concept into a lifestyle, one that encouraged everyone to see Pilates not just as a workout, but as a way of living.
Our goal was to build awareness, excitement, and trust, turning their digital presence into an extension of the warm, welcoming studio experience.
RESULTS FIRST 3 MONTHS
accounts reached
+56,000% (355,300 accounts)
profile activity
+63,000% (95,308)
engagement
15,455
how we did it
We built Alora’s strategy around storytelling and community, focusing on real experiences, authentic visuals, and a consistent brand narrative.
We covered their three launch events, strategically planning the content for each one to maximize reach and engagement. We captured interviews and real customer feedback to highlight genuine connection and show what the Alora community stands for, confidence, consistency, and empowerment.
To strengthen brand perception from the start, we planned and executed their first model shoot, ensuring the imagery reflected Alora’s aesthetic, clean, calm, and aspirational.
We also localized content and storytelling by blending lifestyle moments with relatable Pilates humor and subtle Filipino touches that made the brand feel approachable, not intimidating. Across every story, caption, and graphic, we maintained a consistent tone uplifting, feminine, and community-led.
Alora’s success shows how a thoughtful, community-driven social strategy can transform a studio launch into a full-fledged lifestyle movement.