The Fruit Garden
The Fruit Garden is a premium Filipino brand known for its artisan jams, honeys, and gift sets, crafted from natural ingredients and inspired by the beauty of slow living. Every jar reflects the brand’s commitment to quality, craftsmanship, and elegance, offering a taste of indulgence that feels both refined and intentional.
When The Fruit Garden partnered with us, they wanted to refresh their digital presence and strengthen their connection with both retail and B2B audiences. While their products exuded luxury and authenticity, their previous online presence didn’t fully capture the brand’s sophistication or storytelling depth.
In just a few months, we’ve elevated their social media through a refined, poetic visual direction focusing on sensory-driven imagery, elegant storytelling, and strategic seasonal campaigns that highlight their signature collections. From content that evokes the feeling of slow mornings to pieces that drive conversions during key gifting moments, The Fruit Garden’s socials now reflect the same artistry found in every jar.
RESULTS FIRST MONTH
profile visits
+14.1% (1,017 accounts)
views
46,727
engagement
34,017
how we did it
We approached The Fruit Garden’s social media with the goal of balancing luxury and warmth, integrating lifestyle moments that felt natural, intentional, and true to their slow-living philosophy.
To make the brand more relatable and engaging, we introduced UGC-style content that showcased their products in real settings, from breakfast spreads to gifting rituals, allowing audiences to see how The Fruit Garden fits beautifully into everyday life.
We’ve also utilised Instagram Stories to educate and nurture, sharing flavour pairings, gifting ideas, and behind-the-scenes moments that highlight craftsmanship and seasonality. This strategy not only drives sales through time-sensitive features like “Tap to Shop,” but also strengthens trust and brand affinity.
Today, The Fruit Garden’s content mirrors its essence: elegant, sensory, and grounded in authenticity. Through cohesive storytelling and thoughtful execution, we’ve helped transform their socials into an extension of their brand experience — one that delights, informs, and converts.